NY HEALTH – OUR GOAL

This :30 TV Ad for New York regional Hispanic Market is part of the 2016 Health plan marketplace awareness initiative. It is targeted to health plan members, informing about renewal deadlines and changes to health plans
for better coverage. The spot is also geared to motivate non-members about enrolling in a new health plan for individuals and family. The Spanish language Ad was successful in driving callers and internet users to reach out for information and created new enrollments.